Search Engine Optimization Process
The face of the Internet has changed over the past ten years thanks to search engines. A single platform has been ultimately made possible by today’s search engines and this allows users and companies globally to interact in one common online marketplace. To be able to feature in this global marketplace, a well-planned and structured marketing strategy is needed as well as a good understanding of the operations of a search engine.
The ultimate goal is to rank higher than your competitors when products or services are looked up or searched for. We, at Cr38tive.com, have a standard structured approach that will aid you in achieve better rankings than the competition.
Eight Steps to Improving Ranking:
1. First Steps
This is the process of identifying and determining the optimal keywords relevant to your business.
In depth analysis of your website content and strategy that will lead to the optimal strategy to get you to the top.
Website architecture is most important as this will determine the time spent on your website by a customer. This usually comprises of navigational ease, look and feel, relevant content and interesting news items.
2. On Page Optimization
3. Content Writing and Website Media
4. SMO – Social Media Optimization
5. Submissions to Search Engines
6. Link Development
7. Website Reporting and Analysis